Timothy Connaghan, headmaster of the International University of Santa Claus and leader of Saturday's seminar "The Business of Santa," takes one of the sleighs on display at the Salvation Army Headquarters in Lawrenceville for a test drive.

Cliff Snider of Winston-Salem, N.C., displays his "official" sleigh license at the Salvation Army Headquarters in Lawrenceville

Joseph Hoerdemann and his wife, Lavonda Hoerdemann, professional Santa Claus and Mrs. Claus, attended "The Business of Santa" seminar.

Timothy Connaghan, headmaster of the International University of Santa Claus and leader of Saturday's seminar "The Business of Santa," examines routes in advance of Santa's December run.

Richard Farhat and Alex Sattler, of Marietta, attend "The Business of Santa" seminar at the Salvation Army Headquarters in Lawrenceville Saturday.

Louis Knezevich of Marietta, center, sits with about 60 Santa Clauses and 30 Mrs. Clauses at "The Business of Santa" seminar.

Kris Kringle merchandise is sold at "The Business of Santa" seminar at the Salvation Army Headquarters in Lawrenceville Saturday.

Santa T-shirts were on sale, in all sizes, at "The Business of Santa" seminar at the Salvation Army Headquarters in Lawrenceville Saturday.

Wallace Cady of Towanda, Pa., attended "The Business of Santa" seminar at Salvation Army Headquarters in Lawrenceville Saturday morning.