IUSC - School4Santas - One-day Workshop

Workshop is from 9 a.m. to 5 p.m., with one hour for lunch (not included)

The History of Santa Claus - How he evolved from Stories, Legends and Cultures.
The Basics of being Santa - The ABC's of a Photo Session - The first 15 seconds - Seating the Child or Children, Safety & Procedures - Special Techniques for photographing babies - Working with a Mall or Photo Company - - Handling problems - When the media calls, protocol for handling the media.
Talking with Children - Asking, listening and answering - How to ask the right questions - Secrets of how Santa knows all -How to answer children's questions - Answering difficult questions -Answering those who don't believe in Santa or Christmas - and many other questions children ask.
There is more than just sitting in a Mall - Children's Parties & Home visits - Company and adult parties - Corporations and associations - The Special Event Santa - Parades - Tree lightings - Off-season events - Santa 24/7/365.
The Entertaining Santa - Add Storytelling, Singing, Magic, Balloon Art, etc. to your resume.
Santa as a Business - Starting and managing your own business - Setting your rates - Marketing and rate surveys - Insurance - permits and licensing - Bookkeeping - Adding more to your visit as Santa - Mrs. Claus and Helpers
Marketing & Promotion - How to Market yourself - Getting Good Photos - How to get free professional photos - Business Cards and handouts - Web pages and web sites - Networking
Be Prepared - Be Organized - Being Prepared for the job - Checklists for work - The Dressing area.
Your Image of Santa - What children, parents and others see and think of you - Background Checks - Grooming and Appearance - Health and Personal Hygiene - Santa's Magic Suit and accessories - Qualities of a good Santa
Presentation of Diplomas -

Material for the International University of Santa Claus has evolved from the experiences of many Santa's and has been compiled by Real Santa, Tim Connaghan. This information and additional materials are contained in his book, "Behind the Red Suit -The Business of Santa."

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This page was last edited April 01, 2008

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International University of Santa Claus (IUSC)

"School 4 Santas"

"Behind the Red Suit - The Business of Santa"