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Day One - The
Basics of being Santa and Mrs. Claus - plus, how to work with photo companies, malls
and event producers.
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The History of Santa Claus -
How he evolved from Stories, Legends and
Cultures. 17 Centuries in 45 minutes!
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The Basics of being Santa or Mrs. Claus - What a
Santa and Mrs. Claus should know before starting - Making the visit memorable - Positive Guest Service
- your entrance or arrival - Your Ho-Ho-Ho's - Who's in charge - Who do your work for? - What your
Bosses require of you. - Customer/Guest Satisfaction.
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Working in a Photo Set -
The ABC's of a Photo Session - Posing and your Facial Features - Santa's Arrival - Welcoming the Children -
The first 5 seconds - Seating Children, Safety & Procedures
- Special Techniques babies, children and adults -Working with Special Needs Children & Adults -
Working with Mrs. Claus and/or your helpers - How Mrs. Claus
and/or Helpers can help you - Theme Days, Pets &
Special Groups - Handling problems - When the Media Calls - The do's and
don'ts of sitting in the chair - What your employer or host should
supply.
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Posing Techniques - Today's Santa needs to do more
than just say "Cheese!" A review of techniques and tricks to get
great photos. Students will be asked to demonstrate their personal
posing techniques with discussions and comments from their fellow Santas
and Mrs. Claus.
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Talking with Children - Asking,
listening and answering - How to ask the right questions - Secrets of
how Santa knows all - How to answer children's questions - Answering
difficult questions - Talking with teens and pre-teens - Knowing the
current and most popular toys - Answering those who don't believe in
Santa or Christmas - and many other questions children ask - "Merry
Christmas" or "Happy Holidays", What to do? - Changes in
our society & how they affect us.
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Special Event
Santa - Making the Grand Entrance. Handling large Crowds,
Getting more training - Working with and using the Media. Adding Business
income with Mrs. Claus and/or Helpers
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Your Image as
Santa
- What children, parents and others see and think of you - 24/7/365? -
Background Checks - Grooming and Appearance - Your health and Personal
Hygiene -
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Enhancing your Image as Santa -
Suggestions for improving your appearance and presentation as Santa.
Styling your beard or moustache. Walking and Strolling - Acting
like Royalty! - Actual demonstrations on how to enhance your image
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Be Prepared - Be Organized - Being prepared
for the job - Checklists of supplies and equipment - Checklists for work -
The dressing area - What a client should supply - What you should have for
entertainment and public appearances.
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Get a Head Start
on the Holidays - Planning and Scheduling your time so you can also
enjoy your work, have time for family and reduce stress.
The Santa Claus Oath - At 5:00 p.ml on Saturday
Afternoon, by special arrangement with the Santa Claus Oath Foundation,
there will be a Santa Claus Oath presentation. All Santas and Mrs.
Claus living in the region are invited to join with the students attending
School4Santas to watch a short presentation and recite the Oath.
Following the presentation, they will be allowed to sign the Oath and
receive a commemorative certificate, suitable for framing. You do not
need to attend the School in order to visit and take the Oath.
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Day Two - The elements of
being a special event or private party Santa including: Types and sources of
business; Basic business set up; Elements of marketing and promotion;
Additional sources of income
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There is more than
just sitting in a Mall - Children's Parties & Home visits -
Company and adult parties - Corporations and associations - Charitable and
non-profit events - Media or marketing events - - Parades - Tree
lightings - Conventions and major dinners - Off-season events - Santa
24/7/365.
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The Entertaining Santa or
Mrs. Claus -
Adding Storytelling, Singing, Magic, Balloon Art, etc. to your resume.
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Mrs. Claus - Working with
and without Santa - s How she helps
Santa. - Offering a special services that you are paid for:
Storytelling, Cookie Decorating, Face Painting, Arts & Crafts - Work
venues for Mrs. Claus, both with Santa and Solo - Marketing the
Solo Mrs. Claus.
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Adding more to
your visit as Santa - Increasing your revenue from events. Mrs. Claus and Helpers - Other activities -
How to add a Santa Chair, Sleigh, Reindeer, Snow
making and other services to your booking.
etc.
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The Year-round Santa -
What
to do the other ten months of the year. Summer promotions -
Modeling, Advertising and Commercial work - Can Santa be
someone else?
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Santa as a
Business - Starting and managing your own business - The difference
between a business and an expensive hobby - Building a home
based business - What you need to get started - Getting free help
and assistance - Setting your rates - Marketing and rate surveys -
Insurance - permits and licensing - Background Checks - Bookkeeping - IRS.
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Marketing &
Promotion - How to Market yourself - Getting Good Photos - How to get
free professional photos - Business Cards and handouts - Web pages and web
sites - How to get others to promote you - Networking - Promoting
Mrs. Claus seperately from Santa.
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Santa's Magic Suit - Different types
of Suits, robes and Santa attire. Guidelines for Mrs. Claus
wardrobe - Suggestions on special wigs for Mrs. Claus. Simple steps to
building a good, workable wardrobe. Care and maintenance of your
wardrobe. Santa "Show-and-Tell" a chance to view each others Suits,
and comment on what is good and what is poor.
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A Santa of Character
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Presentation of Diplomas - Family
members and Friends are are welcome to visit the School at 4:30 on
Sunday Afternoon as we present diplomas to all who attended the School.
Bring your cameras!
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Material for the International
University of Santa Claus has evolved from the experiences of many
Santa's and has been compiled by Real
Santa, Tim Connaghan. This information and additional materials
are contained in his book, "Behind the Red Suit -The Business of Santa."
All
text, java, JavaScript, images, animation, audio, html, etc.
Copyright
© 2002-2007, RealSantas.com
School4Santas.com, SchoolforSantas.com and
RealSantas.com are Service marks (SM) of TheKringleGroup, LLC.
International
University of Santa Claus
is a registered service mark of the 34th Street Foundation, Inc.
All
Photos are the property of the artists/individuals,
Reinbold Gallery Photography
and/or RealSantas.com. Any reproduction
or other use without written consent is illegal.
For
further information, please contact us at leader@realsantas.com
This
page was last edited
April 11, 2013
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